Gen AI Workshop Boosts Productivity at FWD Group
Key Outcomes
12 marketing professionals trained on practical Gen AI applications
Hands-on experience with Google Gemini (Nano Banana Pro) for daily workflows
Mastered prompt engineering techniques for generating custom outputs
Real-world AI use cases demonstrated for Hong Kong insurance industry
Improved team productivity through effective AI tool adoption
Project Overview
Dynatech empowered FWD Group marketing team in Hong Kong with a hands-on Google Gemini Gen AI workshop, featuring prompt engineering, interactive AI games, and real-world insurance applications to boost productivity.
Project Overview
Dynatech delivered a comprehensive generative AI introduction workshop to the FWD Group marketing team, focusing on practical applications and hands-on experiences with Google’s latest AI technology. The session was designed to boost team productivity and equip participants with essential AI skills for modern marketing operations.
Audience
- 12 staff members from the FWD Group marketing team
- Date: 16 December 2025
- Location: Hong Kong
Topics Covered
1) Interactive Game: IGenU
Participants experienced Google’s groundbreaking generative AI tool, Nano Banana Pro (Google Gemini), through hands-on exploration and interactive engagement.
- Team members created personalised profiles using AI-generated content
- Shared messages and ideas with colleagues through AI-assisted communication
- Built understanding of AI capabilities through gamified learning
- Fostered team collaboration and creativity with AI tools
2) Prompt Engineering Workshop
Demonstrated the power of prompt engineering to generate custom outputs from Nano Banana Pro, enabling participants to maximise the effectiveness of AI tools in their daily work.
Key Learning Points:
- Crafting effective prompts for specific marketing tasks
- Refining outputs through iterative prompt improvement
- Understanding AI model behaviors and limitations
- Best practices for consistent, high-quality results
Featured Tool:
Participants explored Dynatech’s Prompt Refiner, an online tool built with vibe coding techniques that helps users optimize their AI prompts for better results.
Speakers
- Ben Wong — Principal AI Coach, Dynatech
- Tony Tsui — Business Consultant & AI Application Lead
Key Takeaways
- Marketing teams can leverage Gen AI to significantly enhance productivity without replacing human creativity
- Effective prompt engineering is a learnable skill that multiplies AI tool effectiveness
- Insurance industry professionals can adopt AI incrementally with appropriate guardrails
- Interactive, hands-on learning accelerates AI adoption and reduces implementation barriers
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